Digital Diwali
"Digital Diwali" is a modern and eco-conscious way of celebrating the traditional festival of lights using technology and digital platforms. It's a response to the digital age, combining traditional customs with modern convenience and a focus on environmental and social awareness. Key Aspects of Digital Diwali: *
Eco-Friendly Celebrations: A major motivation for a digital Diwali is to reduce environmental impact. This involves using digital greetings instead of paper cards, and virtual firecrackers and lighting instead of polluting fireworks. * Connecting with Loved Ones: Technology makes it possible to celebrate with family and friends who are far away. This includes: * Video Calls: Platforms like Zoom, Google Meet, and WhatsApp are used for virtual family gatherings, shared meals, and to perform collective prayers or pujas.
* E-greetings and Messages: People send personalized e-cards, video messages, and festive greetings through social media, email, and messaging apps. * Virtual Activities and Entertainment: Digital platforms offer a wide range of interactive and creative ways to celebrate: * Digital Diyas and Rangoli: There are apps and websites that allow you to light virtual diyas or create digital rangoli designs. * Online Contests and Games: Companies and individuals host virtual rangoli competitions, ethnic wear fashion shows, and online games like Tambola (Indian bingo) with a Diwali theme. * Livestreaming: Temples and cultural organizations often livestream aartis and other celebratory events, allowing people to participate from home.
* Digital Gifting and Shopping: The digital world has transformed the traditional practice of gifting: * Online Shopping: E-commerce has made it easier to buy gifts, decor, and sweets for the festival. * E-vouchers and E-gifts: Digital gift cards and vouchers are a popular and convenient way to exchange gifts. * Corporate and Brand Campaigns: Many businesses leverage the concept of Digital Diwali for their marketing campaigns, often focusing on themes of togetherness, sustainability, and using technology to connect. These campaigns might involve user-generated content, contests, and emotional storytelling. Digital Diwali represents a shift in how a deeply traditional festival is observed, blending age-old customs with the convenience and connectivity of the 21st century while promoting a more sustainable approach.
Vijay Garg Retired Principal Educational columnist street kour Chand MHR Malout Punjab
